The 2023 cinema reboot
The 2023 cinema reboot by Tim Mulligan The global success of the second installment of the Avatar franchise, Avatar: The Way of Water (currently at $1.7 billion in box office revenue), is a timely reminder of the enduring consumer appeal of going to the movie theatre...
What is Dwell Time and Why Does it Matter?
What is Dwell Time and Why Does it Matter? Written by: Kaeli Gilchrist Dwell time is an important metric for marketers. But what it means and how it matters differs, depending on whether you’re considering online search or out-of-home advertising (OOH). You might say...
Pandemic drives boom in ‘air button’ technologies
Pandemic drives boom in ‘air button’ technologies by Financial Times – Siddharth Venkataramakrishnan JULY 26 2020 The coronavirus pandemic is driving a boom in “air button” technologies that allow users to operate devices without physically touching them, as...
CEN Prepared for Cinemas to Reopen with Ultraleap’s Touchless Technologies
CEN Media Group and Ultraleap have signed a deal that will see touchless technology solutions installed into CEN’s digital out-of-home cinema network. As cinemas reopen and respond to life post-COVID-19, this technology will allow brands to continue to engage with...
Intermission is over!
Mulan (July 24) Mulan was pulled from theaters just before it was due to be released.Disney Disney’s live-action Mulan reboot was pulled on March 12, just a few hours after similar announcements for A Quiet Place 2 and F9. The postponement came less than...