WHY CEN MEDIA
ADVERTISING
CEN provides a dynamic platform for advertisers to increase their reach and engage movie-going audiences in the Lobby, Concessions, Box Office, Restaurant & Bar areas.
ADVERTISING
Each display is strategically placed in high-traffic areas like corridors, concessions, box offices, and bar areas. Our displays are very noticeable throughout the entire lobby space, ensuring your ad will be seen before and after the movie. Contact us or Book Your Ad here.
INSTITUTIONAL
Menu boards, box office, special events, show schedules, movie trailers, and custom movie content. Transform your theater or cinema and give your clients the power to interact like never before.
ANONYMOUS VIDEO ANALYTICS
AVA analyzes millions of pixels per second and anonymously detects general traits of viewers, along with demographic and engagement data from multiple people simultaneously. Data is extracted and stored as a numerical log file with no images or videos being stored.
CONTENT CREATION
We create custom content for every client; we make sure that it’s clear, engaging, and effective.
CONTENT MANAGEMENT
Our client relationships don’t end with the project; we continually offer comprehensive support, scheduling services, and digital signage consulting.
DATA ENABLED CAMPAIGNS
Delivering the right user experience to the right customer in the right place at the right time.
WHY THE LOBBY
DWELL TIME
Longer dwell times allow you to tell more of your story. The average movie goer spends 15-60 minutes in the new lobby.
Changing DYNAMICS
Enhanced concessions and food options, full sit-down restaurants, full bar services, four-wall liquor licenses, and soft seating translate into more consumer dwell time in the lobby before and after the movie!
RESERVED SEATING
The transition to reserved seating is altering customer behavior in every cinema that has converted. Consumers are arriving later in the auditorium and spending significantly more time in the lobby.
MULTIPLE SIGNS
We offer signs in various sizes, large formats (landscape & portrait), with and without sound. CEN Media Group uses the latest in location-based technologies to create immersive environments for advertisers to engage with moviegoers.
THE POWER OF CINEMA
In 2023 on average, Cinema is expected to bring in over 18Mpeople per week.
That’s more than the average Sunday Night Football… More than every World Series game and NBA Final last year… And better than every single night of the last two Olympics.
80M Millennials in the U.S.
$1.2T in buying power in 2023
$1.4T in buying power estimated in 2024
18M
moviegoers per WEEK
60%
Cinema audience is 18-34
Ad Viewability
Cinema: 100%
Linear: 71%
CTV: 60%