National Cinema Day is back in time to ring out summer.

On Aug. 27 — a Sunday — thousands of theaters across the U.S. will slash movie ticket prices to $4 or less for any title in any format.

The second annual National Cinema Day hopes to build on the success of a similar offering over Labor Day weekend last year, when tickets were just $3. The overall initiative is the brainchild of the Cinema Foundation, a relatively new nonprofit organization that’s affiliated with the National Association of Theatre Owners.

More than 3,000 movie theaters operating north of 30,000 screens will participate in the one-day event as a means to celebrate the theatrical experience. Consumers can choose from an array of offerings, from new releases Gran Turismo: Based on a True Story, Golda and Retribution to summer hits like Barbie, Oppenheimer, Teenage Mutant Ninja Turtles: Mutant Mayhem and Sound of Freedom. The Super Mario Bros. Movie and The Little Mermaid Sing-Along will also be on the marquee, along with rereleases of such classics as Jurassic Park (3D), American Graffiti, Lady Bird and Oldboy. [read more]