The 2023 cinema reboot

The 2023 cinema reboot

The 2023 cinema reboot by Tim Mulligan The global success of the second installment of the Avatar franchise, Avatar: The Way of Water (currently at $1.7 billion in box office revenue), is a timely reminder of the enduring consumer appeal of going to the movie theatre...
What is Dwell Time and Why Does it Matter?

What is Dwell Time and Why Does it Matter?

What is Dwell Time and Why Does it Matter? Written by: Kaeli Gilchrist  Dwell time is an important metric for marketers. But what it means and how it matters differs, depending on whether you’re considering online search or out-of-home advertising (OOH). You might say...